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Confidential acquisition conversations welcome
Thinking about selling your WordPress agency? Let's talk.
We buy small WordPress and web design agencies. If you've built a client book you're proud of and want a thoughtful exit, a gradual transition, or someone to take care of your clients when you're done. We might be the right buyer.
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Why sell to us
We're operators, not investors. We actually care what happens to your clients.
We don’t buy agencies to flip them. We buy them because we want to serve more WordPress clients well. That means your maintenance clients continue getting cared for, your ongoing projects get delivered, and your reputation stays intact after you leave.
Client continuity
Your retainer and maintenance clients keep their service. We onboard them carefully and keep the quality they expect from you. We don’t mass-email them day one announcing a change in ownership.
Confidential process
We don’t tell anyone until the deal closes. Not your clients, not your contractors, not anyone who could make your transition awkward. Your team and clients find out on the timeline you choose.
Fair valuation
We value agencies primarily on recurring revenue and client quality, not vanity metrics. We don’t make lowball offers hoping you don’t know what your business is worth. If you’ve built something valuable, we price it that way.
Flexible exit structures
Full buyout, earn-out over 12 to 24 months, or a partial buyout where you stay involved in an advisory capacity. We structure the deal to match what you actually want out of it.
What we look for
The kind of agency we're most interested in buying.
We’re focused on small WordPress agencies in the $150K to $2M annual revenue range. You don’t need to be growing fast or have everything perfect. We’re buying what you’ve already built, not a pitch deck.
Good fit
Less likely to work
- Primarily WordPress work
- Some recurring revenue (maintenance, hosting, retainer)
- 5 to 100 active clients
- U.S.-based or primarily U.S. clients
- Owner wants a clean exit
- Work is documented (even loosely)
- 100% project-based, no recurring
- Agency depends entirely on one client
- Primarily non-WordPress platforms
- Owner unwilling to transition for 30 days
- International client base only
Typical acquisition profile
Revenue range $150K to $2M ARR
Valuation multiple 2x to 4x SDE
Deal structure Cash + earn-out
Typical close time 60 to 90 days
SDE = Seller's Discretionary Earnings. Multiples vary based on client quality, revenue type, and owner involvement. We'll give you a real number after one call.
Revenue range
$150K to $2M ARR
Valuation multiple
2x to 4x SDE
Deal structure
Cash + earn-out
Typical close time
60 to 90 days
How it works
The acquisition process, step by step.
No pressure, no hard sell. If the numbers work and it feels right to both sides, we move. If not, we shake hands and part ways with no awkwardness.
A call to understand what you’ve built, what you’re looking for, and whether there’s basic alignment. Nothing confidential is shared at this stage.
You share basic financial information and a client list under NDA. We review the numbers and tell you our initial range within a week.
If we’re aligned on price and structure, we send a Letter of Intent with the deal terms. Non-binding at this stage. It’s a handshake on the path forward.
We review contracts, hosting accounts, client history, tools, and processes. We’re not trying to find reasons to renegotiate. We’re making sure we can service your clients well after you leave.
Paperwork is signed, payment is made, and we work together on a transition plan. You introduce us to key clients and help us get up to speed. Most transitions take 30 to 60 days.
- Intro call (30 minutes) A call to understand what you've built, what you're looking for, and whether there's basic alignment. Nothing confidential is shared at this stage.
- Financials and client review You share basic financial information and a client list under NDA. We review the numbers and tell you our initial range within a week.
- Letter of intent If we're aligned on price and structure, we send a Letter of Intent with the deal terms. Non-binding at this stage. It's a handshake on the path forward.
- Due diligence (2 to 4 weeks) We review contracts, hosting accounts, client history, tools, and processes. We're not trying to find reasons to renegotiate. We're making sure we can service your clients well after you leave.
- Close and transition Paperwork is signed, payment is made, and we work together on a transition plan. You introduce us to key clients and help us get up to speed. Most transitions take 30 to 60 days.
Not ready to sell yet? That's fine too.
Some agency owners talk to us 12 to 18 months before they’re actually ready to exit. That’s not a problem. Getting the conversation started early means we can structure something that works for your timeline, not ours.
We’re also happy to talk to agency owners who aren’t sure they want to sell but are wondering what their options are. No commitment, just information.
We have a solution for all your challenges.
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