15-25%
OTA commission rate you keep when guests book direct
74%
of travelers research on OTAs but 65% check hotel sites before booking
0%
Commission on direct bookings through your own site
Mobile
60%+ of hospitality searches happen on mobile devices
What hospitality sites need
The features that drive direct bookings.
Direct booking engine
A booking widget integrated directly into your WordPress site, check availability, select room type, add extras, and pay without leaving your domain. We integrate with Checkfront, Lodgify, Cloudbeds, or HiRUM depending on your property management system.
Room and suite showcase
Individual pages for each room type with high-quality photography, amenity lists, capacity, pricing, and a direct booking CTA. Guests want to see exactly what they’re booking, detailed room pages reduce pre-arrival questions and increase direct booking confidence.
Local area and activities content
Pages about local attractions, dining, transportation, and seasonal activities, content that ranks for “things to do in [destination]” searches and positions your property as the guide to the area, not just a place to sleep. This content drives top-of-funnel traffic that converts to bookings.
Packages and special offers
Romance packages, family packages, seasonal deals, and corporate rates, displayed as dedicated landing pages with clear pricing and a direct booking flow. Packages increase average booking value and give you something to promote via email and social without discounting base rates.
Guest reviews and trust signals
TripAdvisor and Google review integration, star rating display, recent review highlights, and award recognition. Displayed on landing pages and room pages, not just a separate reviews section. Social proof at the decision point, not as an afterthought.
Events and weddings
For properties with event space, a dedicated weddings/events section with capacity information, catering options, venue photos, and an inquiry form. Wedding venue inquiry pages often drive high-value bookings with long planning cycles and benefit from dedicated SEO targeting.
The OTA problem
Why a strong direct booking site is a profit center, not just a marketing expense.
The math is straightforward. A property doing $500,000/year in OTA revenue at 20% commission is paying $100,000/year to Booking.com and Expedia. If a well-designed direct booking website shifts 30% of that revenue to direct bookings:
A $8,000 direct booking site that saves you $30,000 per year in commissions pays for itself in under 4 months. The calculation gets better every year as your direct channel grows.
Hospitality site pricing
FAQ
Hospitality website questions.
Yes. We integrate your WordPress site with a booking engine that handles availability calendars, rate management, payment processing, and booking confirmation emails. The booking experience lives on your domain, guests don’t get redirected to a third-party platform. The most common integrations we implement are Checkfront, Lodgify, and Cloudbeds for hotels and B&Bs, and Hostaway or Guesty for vacation rental portfolios. Your channel manager handles the OTA connections on the backend; your WordPress site handles direct traffic.
Yes. OTAs serve a discovery function, travelers who don’t know your property find you through Booking.com or TripAdvisor. The goal of your direct site is to capture guests at the moment of decision (when they’re comparing options) and offer them a reason to book direct: best rate guarantee, free upgrade, flexible cancellation, or package inclusions that aren’t available on OTAs. The OTAs stay for discoverability; your site captures the margin on conversions.
Professional photography is the single most important investment in a hospitality website. Guests are buying an experience before they arrive. Your photos have to do the selling. At minimum: exterior shots, all room type photos (not just one), common areas, breakfast/dining, and key amenities. For a property with 10 rooms, a professional hospitality photographer session typically costs $1,500-$3,000 and pays for itself in the first few direct bookings. We can work with your existing photos for a first launch and plan a photo session for a site update once you have a budget.
Most hospitality sites run from $6,000 to $25,000 depending on booking integration, number of properties, and photography needs. We give a fixed price after scoping your rooms, rates, and systems.
Typically 6 to 10 weeks. Direct-booking integration and rich photography can extend it, and multi-property groups take longer. You get a firm timeline with the quote.
Yes. We integrate booking engines and channel managers so guests can check availability and book directly on your site, cutting the commissions you pay to third-party platforms on every reservation.
Yes, that is usually the goal. A fast, trustworthy site with an easy booking flow shifts reservations away from Booking.com and Expedia toward direct bookings, where you keep the commission and own the guest relationship.
Yes. Hospitality lives on imagery, so we compress and lazy-load high-resolution photos, use modern formats, and cache aggressively, delivering an immersive, fast-loading site that looks premium on any device.
Yes. We build a simple editor so your team can update packages, seasonal offers, events, and content without a developer, keeping the site current through changing seasons and promotions.
Yes. Maintenance plans keep the site fast, secure, and updated, and cover seasonal content and promotion changes, so your site keeps driving direct bookings year round.
