What builder sites need
Built for how people actually choose a builder.
Project stories, not photo dumps
A gallery shows the result. A project story shows the tricky lot, the engineering decision, the timeline, and the finished home. That’s what convinces a buyer you can handle their build, and it’s what architects forward to their clients.
Separate paths for separate buyers
A fully custom client and a pre-designed-plan client have different budgets and different questions. One blended page serves neither. We split the funnels from the homepage so each buyer lands on proof and pricing that fits them.
A process page that removes fear
The number one unspoken question: “what happens after I sign?” A clear step-by-step of design, permitting, construction, and walkthrough, with who they’ll talk to at each stage, converts more consultations than any slideshow.
Licenses, warranty, and awards up front
License numbers, bonding, warranty terms, and industry awards displayed where buyers look, not buried in the footer. For a six- or seven-figure purchase, credentials are not decoration. They are the first filter.
Floor plans, communities, and lots
For production and semi-custom builders: filterable floor-plan libraries, community pages with maps, and lot availability that your sales team can update without a developer. Built in WordPress so your team owns it.
A partner section for architects and designers
Architects shortlist builders on execution and documentation. A partner-facing section with technical project detail and co-credited work gives them a reason to bring you their next client, often your best-margin work.
The five questions every buyer is silently asking
In high-ticket building, trust is the conversion.
Before anyone shares a budget or an address, they want these answered. We structure the whole site around them.
Builder site pricing
FAQ
Home builder website questions.
Because your referrals still Google you. Before a referred buyer calls, they look at your site, and if it feels dated or thin, some of them quietly move on and you never hear about it. For a builder, the website’s first job is not mass lead generation; it is confirming, in two minutes, that the recommendation they got was right. Referral validation is a different design problem than lead-gen, and it is the one we solve first.
Project stories, not just photo galleries. A gallery shows the result; a project story shows the lot challenges, the decisions, the timeline, and the finished home, which is what convinces a buyer you can handle their project. Add a clear process page (what happens after they sign), real team members, and your certifications and warranty, and the site starts doing the pre-selling your best salesperson does in person.
Yes. A fully custom buyer and a pre-designed-plan buyer are on different budgets, timelines, and decision paths, and one page trying to serve both blurs the message for each. We build separate paths from the homepage, each with its own project proof, pricing guidance, and next step, so each buyer feels the site was made for them.
Yes, and for many builders that is the highest-value traffic. Architects and designers judge a builder on technical execution, documentation, and how their own work is presented. A partner-facing section with detailed project documentation, jobsite standards, and co-credited project stories gives them what they need to shortlist you confidently.
Most builder sites run from $8,000 to $35,000 depending on the number of project stories, whether you need floor-plan and community systems, and how much of the content we produce with you. Every quote is a fixed price against a written scope with a page count and revision rounds, so the number you sign is the number you pay.
Typically 6 to 10 weeks from kickoff to launch for a custom builder site, longer if we are building floor-plan or community systems. You get a firm timeline with the quote, and your current site stays live until the new one is approved.
Good photography of 3 to 5 completed homes, the real details of those projects (what was hard, what you solved), your licensing and warranty specifics, and an hour with the person who talks to buyers. We handle the writing, structure, and build; you supply the proof only you have.
Yes. Care plans cover updates, backups, security, and speed monitoring, plus adding new project stories as you complete homes, so the portfolio grows without you touching the site. A builder site that is slow or broken quietly undoes the trust the work earned.
After the site: keep it fed
Your best content already exists. It's on the job site.
Your crew captures the moment on a phone; we turn it into project stories, social content, and web pages, every month, on a defined scope. It took one luxury coastal builder to 5.1M+ views.
